As marketers, we’re constantly looking for different ways to communicate our client’s message. How else do you explain forays into “eggvertising” or, in the case of the example on the right, “fieldvertising.”

Whether the placements are noticeable, smart, buzz-worthy or just plain stupid is up to you, but one thing’s for sure, they’re proof that opportunities to promote your brand are everywhere.

A German company is behind the Swiss Air example above. Apparently the goal is to place the ads—made with all natural colors—near airports, where window-seated jetsetters can view them from above. Never mind the fact that Swiss Air went bankrupt in 2001.

Speaking of transportation-based mediums, check out this video. The animated illusion for Target is the result of hundreds of still images placed in subway tunnels and viewed from inside a speeding subway car. The pseudo-TV spots are currently being used in Chicago, Washington, D.C. and Boston. Here’s a 10-second clip from a similar effort in Germany (Are the Germans the kings of alternative media?). The older couple’s reaction is priceless.