By the way, even though I’ve thanked most of you personally, I’d like to thank everyone again for your feedback on our new website.

The upgraded Pavone.net took a lot of work from our web development and design teams, but I have to admit that of all sites Pavone has had in its history (which is only two prior to this one), this new design is by far the best reflection of who we are as a thinkbank and a brand. The blog, of course, is our first, and will feature random thoughts, news and commentary on just about anything that catches our ever-wandering eye (and yes, I realize I need to post to it more often).

I’ve always been a huge proponent of keeping corporate websites fresh and up-to-date, whether it’s our site or a client’s. Brands change. It’s as simple as that. And if your website isn’t changing along with your company’s evolution then you’re creating a huge disconnect between the brand you portray in real life (internally and externally) and the brand you portray to clients and customers online.

Unfortunately, too many companies build it and forget it. Next thing you know you’re left with a boring, out-of-touch website from 1999 that looks like Brand X while your company is living as Brand Y.

It’s sort of like the mailroom intern who kept the same wardrobe and then 15 years later finds herself as Vice President of the company. Jelly sandals and a ponytail might have worked then, but they won’t work now.