IT’S 2007. DO YOU KNOW WHERE YOUR WEBSITE IS?
By the way, even though I’ve thanked most of you personally, I’d like to thank everyone again for your feedback on our new website.
The upgraded Pavone.net took a lot of work from our web development and design teams, but I have to admit that of all sites Pavone has had in its history (which is only two prior to this one), this new design is by far the best reflection of who we are as a thinkbank and a brand. The blog, of course, is our first, and will feature random thoughts, news and commentary on just about anything that catches our ever-wandering eye (and yes, I realize I need to post to it more often).
I’ve always been a huge proponent of keeping corporate websites fresh and up-to-date, whether it’s our site or a client’s. Brands change. It’s as simple as that. And if your website isn’t changing along with your company’s evolution then you’re creating a huge disconnect between the brand you portray in real life (internally and externally) and the brand you portray to clients and customers online.
Unfortunately, too many companies “build it and forget it.” Next thing you know you’re left with a boring, out-of-touch website from 1999 that looks like Brand X while your company is living as Brand Y.
It’s sort of like the mailroom intern who kept the same wardrobe and then 15 years later finds herself as Vice President of the company. Jelly sandals and a ponytail might have worked then, but they won’t work now.
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I was just wondering if anyone was proof reading your Blogs? The fact that this is open to the public and potential clients leaves it open to critisism of your sentence structure including the use of use of “and” and “but” at the beginning of sentences. That said, I love your website and what your company represents!
Thanks Jennifer, a lot of work went into the new site. We help clients create and update their own sites all the time, so the process of doing it for ourselves was interesting.
And thanks for keeping an eye our use of conjuctions (”and” and “but”). I have a habit of using them from time to time at the beginning of sentences. Thankfully for our proofreaders (they’ve noticed my habit too) the powers-that-be have loosened the restrictions on using conjunctions to start a sentence…although I probably started breaking the rule before the restriction was loosened.
Mr. Pavone,
Your website, as well as your thoughts on marketing, are refreshing. I’ve been in the industry for almost a decade now, and after some of the ideas and thoughts I’ve heard spill out of the mouths of babes for the past couple of weeks…well, on this Monday evening you made me smile. My day was quite discouraging.
I stumbled upon your eloquently renovated site this evening while perusing through job posts, and I must say, it is truely inspiring. Your ArchImagery section is informative, yet fun…almost a match game of sorts, with the answers hidden at the end. I thoroughly enjoyed it!
Thanks Christine. I’m glad our ArchImaging process caught your eye. You’re not alone. We’ve had alot of inquiries lately about ArchImaging, including one from a well-known national brand whom we’ll be presenting to soon. Maybe that’ll be my next entry. Thanks for the inspiration!