PLAY IT SO.

Fall is here, which means several things.

It means the pace around the thinkbank will heat up as clients wrap up their 2007 marketing efforts and begin planning for 2008. It means my daily bike rides to and from work will end. Trading a 20-speed for an SUV also means our unofficial agency mascot, Hollywood, (that’s her at the bottom of this page) will once again be able to make the commute with me each day. Many members of the thinkbank team are looking forward to her return.

October also signals an end to the baseball season for most and the beginning of the playoffs for others. As a lifelong Phillies fan and season ticket holder, I was very happy to be a member of the latter group for the first time since 1993, but not so happy with the result in the first round of the playoffs.

Speaking of sports, the Pavone Bulldogs’ softball season is also behind us. It was, for lack of a better word, a wet year for the team. Our first four games against our annual rivals at Clear Channel were rained out. We finally squeezed in a double-header under the lights a few weeks ago. Let’s just say a season of rain and inactivity do not make for a well-oiled softball-playing machine.

Eager to put our 0-and-2 season behind us, the Bulldogs have joined an indoor dodgeball league. Honestly, I wasn’t aware that such a thing existed in the Harrisburg area. It’s even sanctioned by the National Amateur Dodgeball Association (that’s NADA to all of you regular d-ballers out there). Win or lose, it should be a blast and, as always, great for company culture. And at least we don’t have to worry about rainouts.

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