The Super Bowl is the biggest day of the year for two things: football and advertising. That’s why Pavone created SpotBowl.com, which I’d like to invite everyone to visit if you’re looking for a worthy distraction before, during or after the big game (kickoff is Sunday at 6:28 p.m.).

Many of you are probably already familiar with our annual ode to the ads. Now in its seventh year, SpotBowl is an advertising poll that lets America sound off about what they really thought of the game’s ads. Last year, as it has in many of the past years, SpotBowl registered more than 100,000 votes from fans in all 50 states and several countries around the world.

At its core, SpotBowl is a public survey – polls open as soon as the game starts and remain open until Monday at 3 p.m. – but it’s grown into much more than that. For instance, this year, Pavone has optimized the site to allow mobile voting for the first time ever (I’m pretty sure it’s the first ad poll of any kind to do so). That means Super Bowl viewers can watch the ads and register their votes from their iPhones, Blackberrys and other web-browsing devices from wherever they may be on Super Bowl Sunday.

We’ve also upped the pre-game draw by adding a section of the site that helps fans plan the ultimate commercial-watching party, complete with recipes provided by some of the best food and beverage brands in the nation.

So I invite you to check it out and let me know what you think. I also invite you to vote as often as you’d like. And don’t be afraid to be blunt in your assessment of the ads that fumbled. For $2.8 million per 30-second airing, they deserve nothing but our brutally honest opinions.

May the best ad win! (And it might just be the one below.)