
SKITTLES ADS – FUNNY OR TASTELESS?
Taken as a whole, the most sickening spots in the world have to be Skittles commercials – which is ironic considering the candy tastes pretty good.
These spots are devoid of human love and kindness, which is not what you’d expect from a candy. “Taste the rainbow” indeed.
Take the Sheep Boys spot with two guys’ heads on sheep bodies eating Skittles off a tree stump. What the heck is this trying to say? That someday, we’re going to raise human-animal hybrids and feed them candy? What would we have them for? Their wool – or their meat too?
One commercial has a sad guy with a Midas-like touch, but instead of gold, everything he touches turns to Skittles. This is the tamest spot I’ve seen of this campaign, since the young man and woman with him seem a little sympathetic at the end.
Most of the ads are creepy, but the latest one is way over the top. In it, a teen in ragged clothes has a tree that grows Skittles coming out of his abdomen. “Mom, do you think after the Skittles harvest, we can call the specialist?” he asks, mentioning his dream of going to college. However, his mother is only concerned with his candy production. “I thought we were done with all that silly dreamer talk,” she tells him.
Annual sales of Skittles are about $150.2 million, according to Business Week, making it among the top 25 selling candies in the U.S. Skittles has nearly 3.8 million fans on its Facebook page and has some wacky videos posted there as well.
I don’t know why the ads bother me so much. Maybe because I can’t get the damn sheep boys out of my head every time I eat Skittles. I don’t want anyone coming after me with shears… or a meat cleaver.

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Tastelessly funny?