
MILKA-WHAT?
Go ahead, watch the video above. Funny spot, right? It aired in the Super Bowl and a little over 100 million people thought it was funny, too. After all, who doesn’t love the E*Trade baby?
One person who didn’t think it was funny and who doesn’t love the E*Trade baby is Lindsay Lohan, whose lawyers announced that the “actress” is suing E*Trade for $100 million because of the two-second appearance of the “milkaholic” baby named Lindsay. Lohan’s lawyer’s claim that she’s got “single name recognition” like Oprah or Madonna. The makers of the ad claim they chose the name because it was popular and someone on the creative team also had the name.
I can think of a lot of single names Lindsay Lohan is synonymous with, but “Lindsay” isn’t one of them.
In other Super Bowl advertising legal news, Punxsutawney Phil — the famous shadow-seeking groundhog known for pissing off millions of people every year with his predictions of six more weeks of cold, snowy weather — is suing TruTV for its portrayal of him as a “long-haired hippy, bearing a striking resemblance to Pittsburgh Steelers All Pro strong safety, Troy Polamalu.” I actually think Phil has a shot at winning this one. That thing they pulled out of the hole does look an awful lot like Troy Polamalu.

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I think the Lindsay Lohan suing is ridiculous. Does this mean I can sue, too?