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	<title>thinkitso blog</title>
	<link>http://blog.pavone.net</link>
	<description>Here you&#039;ll find random thoughts and opinions on advertising, public relations, media buying and other thinkbank-related stuff from members of the Pavone team. We´ll try not to swear and we promise not to bore you. (Seriously, it´s in our code of ethics.)</description>
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		<title>MILKA-WHAT?</title>
		<description><![CDATA[
Go ahead, watch the video above. Funny spot, right? It aired in the Super Bowl and a little over 100 million people thought it was funny, too. After all, who doesn&#8217;t love the E*Trade baby?
One person who didn&#8217;t think it was funny and who doesn&#8217;t love the E*Trade baby is Lindsay Lohan, whose lawyers announced [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/03/09/milka-what/</link>
			</item>
	<item>
		<title>SKITTLES ADS &#8211; FUNNY OR TASTELESS?</title>
		<description><![CDATA[
Taken as a whole, the most sickening spots in the world have to be Skittles commercials – which is ironic considering the candy tastes pretty good.
These spots are devoid of human love and kindness, which is not what you’d expect from a candy. “Taste the rainbow” indeed.
Take the Sheep Boys spot with two guys’ heads [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/02/17/skittles-ads-funny-or-tasteless/</link>
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		<title>NEWSPAPERS DESERVE TO LIVE</title>
		<description><![CDATA[I’d like to start this entry by introducing you to one of my best friends. Pap (otherwise known as my grandfather) is 73 years old. He’s just a small town boy, born and raised in Lykens, PA. He’s an ex-mailman who’s been retired for two years.
We speak via cell phone every day before I leave [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/02/11/newspapers-deserve-to-live/</link>
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		<title>PAVONE ONCE AGAIN JOINS SUPER BOWL ADVERTISING FRAY</title>
		<description><![CDATA[
The Super Bowl is the biggest day of the year for two things: football and advertising. That’s why Pavone created SpotBowl.com, which I’d like to invite everyone to visit if you’re looking for a worthy distraction before, during or after the big game (kickoff is Sunday at 6:28 p.m.).
Many of you are probably already familiar [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/02/04/pavone-once-again-joins-super-bowl-advertising-fray/</link>
			</item>
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		<title>WEIGHTLESS MESSAGE, HEAVY IMPACT</title>
		<description><![CDATA[Recently, I curled up with Cosmopolitan, one of my favorite publications.  Bombarded with ads on every other page, I noticed a common theme: weight loss advertisements.  I decided to count each ad containing such messages. The total was 17, including a 4-page foldout from a weight loss supplement called alli, which claims it can stop [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/27/weightless-message-heavy-impact/</link>
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	<item>
		<title>A NEW BREED OF CHICKENS</title>
		<description><![CDATA[Over the holidays, I found myself in an odd discussion with my grandfather. He wanted to know what a blog was. As we continued to talk, I assured him it was not a new breed of chickens but in fact it was a new breed of his “Lancaster Farmer.” In today’s information obsessed culture, limitless [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/26/a-new-breed-of-chickens/</link>
			</item>
	<item>
		<title>MEET THE DIGITAL WORLD OF FUNDRAISING</title>
		<description><![CDATA[Fundraising no longer means reaching out to your network using traditional channels (phone calls and letters). The “new fundraising” means reaching people via social platforms like Twitter and Facebook while providing them accessible methods to easily donate.
Take the case of Haiti, a country ravaged by disaster that is experiencing much-needed relief thanks to Web 2.0 [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/22/meet-the-digital-world-of-fundraising/</link>
			</item>
	<item>
		<title>WHAT HAPPENED TO INTERACTIVE TV?</title>
		<description><![CDATA[Interactive TV was a technology that has been promised to us for so long. I remember studying it in college in the 90s. My textbooks talked about it as if it was right around the corner. You know, you are watching a TV show and the drink the actor has looks interesting. Interactive TV would [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/12/what-happened-to-interactive-tv/</link>
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	<item>
		<title>ADS I LOVE AND HATE</title>
		<description><![CDATA[I think it s been about a year since the last time I posted one of my &#8220;Love/Hate&#8221; blog postings, and I&#8217;ll bet this Friday&#8217;s paycheck there isn&#8217;t a soul on the internet that actually took notice.  Never the less, I am going to bless you all with another useless rant on what I think [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/08/ads-i-love-and-hate/</link>
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		<title>THE REASON I NOW OWN FIVE CATS, THREE DOGS AND A THREE-LEGGED HAMPSTER</title>
		<description><![CDATA[Just when I got used to choking back the tears whenever that damn SPCA animal cruelty commercial came on TV, the Humane Society ups the ante with another two-minute tear jerker guaranteed to derail my high in the middle of my favorite Family Guy rerun. Thanks guys, I was done laughing for the rest of [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/01/05/the-reason-i-now-own-five-cats-three-dogs-and-a-three-legged-hampster/</link>
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