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	<title>thinkitso blog</title>
	<link>http://blog.pavone.net</link>
	<description>Here you&#039;ll find random thoughts and opinions on advertising, public relations, media buying and other thinkbank-related stuff from members of the Pavone team. We´ll try not to swear and we promise not to bore you. (Seriously, it´s in our code of ethics.)</description>
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		<title>CONGRATS TO OUR #1 UNDER 40!</title>
		<description><![CDATA[
Pavone&#8217;s PR Director, Kim Lehman, has worked in several major markets &#8212; New York and Los Angeles, just to name two. She has led several campaigns for household brands, including those famous little candies which melt in your mouth, not in your hands.
In fact, Kim has had pretty much the career any young public relations [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/08/09/congrats-to-our-1-under-40/</link>
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		<title>ONE FOR THE RECORD BOOKS</title>
		<description><![CDATA[Unless you have freakishly long ear hair or you can pluck a turkey in 90 seconds, there aren’t many opportunities for the average person to be a part of a Guinness World Record. Until now.
To help the Pennsylvania Winery Association (PWA) attract some attention for one of the best kept secrets in the northeast United [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/08/05/one-for-the-record-books/</link>
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		<title>Pavone Team “Excels” with Extreme Makeover: Home Edition</title>
		<description><![CDATA[A few months ago, I talked about product placement on television programming, the positive effect of “earned media” on ROI, and how TV is still king when it comes to PR and building your brand.
Landing high-profile television exposure for our clients is nothing new around here. We’ve had placements on Food Network Unwrapped for Turkey [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/07/28/pavone-team-excels-with-extreme-makeover-home-edition/</link>
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		<title>Reaching new altitudes for HIA</title>
		<description><![CDATA[In April, I shared with you some details about a campaign Pavone worked on for Harrisburg International Airport (HIA). Not surprisingly, the campaign worked, but how well it worked is something both the client and agency are flying high about.
To recap, HIA wanted to announce its new non-stop flight service to Chicago while also promoting [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/07/15/reaching-new-altitudes-for-hia/</link>
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		<title>ARE GOOD CAUSES A GOOD INVESTMENT?</title>
		<description><![CDATA[Cause marketing has grown in recent years from pink yogurt lids to red laptops. And for good reason, it works. A recent Cone Corporate Citizenship Study reports that 90% of Americans would switch to a new brand if it was associated with a good cause. And research featured in the MIT Sloan Management Review indicates [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/07/12/are-good-causes-a-good-investment/</link>
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		<title>hot dogg</title>
		<description><![CDATA[
it reely hot latelyy in pensilvanya expecially if ur a bulldog. saturdy it was 170 degrees and yesturnday it was 180 sumthing. the pcture above is not ov me. that is my cousin brutus. he live in philadelfia. i lucky to spend lotts ov time insidd with aair condishuning except when i hav to go [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/06/28/hot-dogg/</link>
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		<title>WHY FOOD AND BEVERAGE BRANDS SHOULD PLAY GAMES WITH THEIR MARKETING</title>
		<description><![CDATA[
In case you didn’t know, an advergame is a combination of gaming with marketing messages and an IDC report predicts that Advergaming worldwide sales are expected to top $1.9 billion by 2011.
What’s that have to do with food and beverage brands? Sometimes considered an arena for tweens and techies, advergames have been steadily and quietly [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/06/02/why-food-and-beverage-brands-should-play-games-with-their-marketing/</link>
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		<title>PAVONE AND YUENGLING TAKE PHILLY BEER WEEK BY STORM</title>
		<description><![CDATA[I’m proud to announce that in 2010 Pavone started working on Yuengling’s flagship brands.  One of Pavone’s first projects for America’s Oldest brewery is launching a marketing campaign for Yuengling’s Lord Chesterfield Ale, which also happens to be one of the first two beers D.G. Yuengling brewed when he set up shop in Pottsville, PA [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/05/27/pavone-and-yuengling-take-philly-beer-week-by-storm/</link>
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		<title>THE SECRET TO MY SUCCESS</title>
		<description><![CDATA[In 1992, I hired a recent Elizabethtown College graduate to be Pavone’s first employee. She had about 50 job titles back then. Media planner and buyer, print production manager, traffic administrator, human resources director, backbone of the agency. You name it and chances are she did it.
Of course, I’m  talking about Amy Beamer.
Today, Amy is [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/05/20/the-secret-to-my-success/</link>
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		<title>THE BEST KIND OF BUSY</title>
		<description><![CDATA[
&#8220;Be thankful for what you have; you&#8217;ll end up having more. If you concentrate on what you don&#8217;t have, you will never, ever have enough.&#8221; 
- Oprah Winfrey
In the last three weeks, I have taught fourth graders about the economy through Junior Achievement, I fund raised for MS, I interviewed Middletown seniors about their future [...]]]></description>
		<link>http://blog.pavone.net/index.php/2010/04/22/the-best-kind-of-busy/</link>
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