There’s some sort of football game on this weekend. Something about a Super Bowl. Not surprisingly, all we’re really looking forward to are the ads. That’s why we created SpotBowl. Many of you may already be familiar with Pavone’s annual SpotBowl poll. Over the past six years, it’s grown into the largest Super Bowl advertising poll in the nation. Not bad for something that started as an idea two weeks before the game in 2004.

Feel free to check it out before the game and, more importantly, don’t forget to vote after the game! While you’re on there, check out SpotBowl’s exclusive interview with the E*Trade baby. He’s back in the game this year, and cooler than ever.

Leave it to the Super Bowl to help save America from the tanking economy.

Lost your job? Then don’t miss upcoming Super Bowl spots from CareerBuilder.com and Monster.com. And after you get a job, you’ll want to invest some of the money while stock prices are low right? Check out the E*Trade commercial (feel free to invest in any of the other brands advertising in the big game). And, before you know it, it’ll be tax time. Thankfully, H&R Block has just announced that it will be airing it’s first Super Bowl commercial in five years.

H&R’s ad will feature the brand’s “You’ve Got People” message and “will introduce some unexpected characters you haven’t seen with the H&R Block brand before,” according to a company spokesperson. You may remember the company’s last Super Bowl appearance in which they used a very unexpected character in the form of Willie Nelson and the Willie Nelson Advice Doll. Who will we see this shilling for the Block this year? We’re crossing our fingers for Sarah Palin. By game time, it’ll be almost four months since the election and we can think of dozens of tax-related jokes that would be perfect for a Palin-and-the-clan themed spot.

For those who were taking a bathroom break during Super Bowl XXXVIII, here’s Willie at his Super Bowl bestest.

This blog entry was adapted from the blog on Pavone’s annual SpotBowl.com Super Bowl commercial polling website. Feel free to check it out, and don’t forget to vote!

The Super Bowl is less than four weeks away, which is pretty exciting because the Super Bowl is like the Super Bowl of advertising. Did you know that 50 percent of the nearly 100 million Americans who watch the game tune in just for the ads? It’s true. That’s why, for the past six years, Pavone has created SpotBowl, a website that lets ad fans throughout the world view the commercials and vote for their favorites. It was either that, or convince one of our clients to shell out $3 million for a 30-second ad in the big game.

SpotBowl is no small feat either, and we’re pretty damn proud of it. Last year our spokespersons did more than 150 radio interviews from Houston to LA to Chicago to New York to Seattle to Hawaii to Miami to…you get the idea. All those interviews helped SpotBowl net votes from all 50 states and dozens of countries worldwide. And when the media talks about the ads after the game, the results of SpotBowl are mentioned in same breath as USA Today’s fancy Ad Meter (which is really only a small focus group).

In the week’s before the game, we work pretty hard to track down the latest news and inside info on the ad line-up and you can check out that line-up on the SpotBowl website. I won’t rehash all the highlights here on the Think It So blog (that’s what the SpotBlog is for), but I will say that it’s shaping up to be an interesting year.

Feel free to check out the site. Voting starts as soon as the first commercial airs and doesn’t end until noon on Tuesday which means you can watch the commercials and sneak a few extra votes in at work. Don’t worry, the boss is probably doing the same thing.

For your viewing pleasure, below are the winners of the last five SpotBowl competitions.

SpotBowl I (2004) – Anheuser-Busch (“Donkey Dream”)

SpotBowl II (2005) – Anheuser-Busch (“Troops Applause”)

SpotBowl III (2006) – Fed-Ex (“Caveman”)

SpotBowl IV (2007) – Blockbuster (“Mouse”)

SpotBowl V (2008) – Bridgestone-Firestone (“Scream”)